The horrible branding of psychiatric medication

Dr. Brett HowardMental Health

Can I offer you a Kleenex®? Or perhaps a Q-tips®? Have you ever “Googled” for the nearest coffee shop because you needed a Starbucks®? Sometimes a product’s brand can become so pervasive that the branded name can actually replace the more generic term (i.e., tissue, cotton swab, internet search, coffee). Unfortunately, we have the opposite problem in psychiatry. That is, … Read More